I got an email around 12 something this afternoon titled, “Bing Ads Terms and Conditions update.” Of course my eyes gravitated to the part that read:

“Better access to new Bing Ads offerings: We’re making it easier for you to take advantage of new Bing Ads features and services. We may identify features that will be automatically added to your account to help improve performance. You may be able to opt out of certain features, while others will become an integral part of the Bing Ads platform.”

I’ve used Bing and Yahoo’s advertising service in the past but have gravitated to Google AdWords based on features and effectiveness. An effective Internet Advertising campaign gives you the ability to catapult an Internet Marketing Campaign to new heights. I posted a piece about, “Impressions vs Click-Throughs in the world of Internet Advertising a while ago.”

Impressions are the unsung hero in a marketing campaign and they usually go unnoticed at times, but they can be very significant in building brand identity in a relatively short period of time if the campaign is targeted properly and the display network in pinpointed to your target audience.

So I’m going to read through Bing’s latest email to see if there’s a reason to take a second look.

 

Vern Nicholson has pioneered comprehensive Digital Marketing Campaigns that utilizes SEO, Social Media Engagement, Content and Advertising. He continues to demonstrate an enormous capacity to execute and maintain advertising campaigns to drive audience engagement and increase revenue opportunities in key priority segments.

For more information please visit Online eBusiness Solutions at: http://www.oebs.us or email me at: vern@onlineebusinesssolutions.com.